Natalie Schwab

I have more than a decade of experience crafting, editing and managing content to help businesses increase their web traffic, drive high-quality leads, build brand awareness and acquire new customers.

What I Do

Copywriting

I've crafted copy for a multitude of communications and marketing campaigns, including digital ads, promotional emails, web pages, video scripts, in-app tools, e-commerce checkout and more. I'm a logophile to my core!

Content Strategy

I build content marketing strategies that drive organic traffic, generate quality leads and improve brand awareness. I believe in quality over quantity and have a knack for identifying efficient topics that help businesses achieve their goals with fewer resources.

SEO

I've been writing and optimizing content for search for more than a decade. Using strategic topic generation and keyword research, I help brands rank #1 for the terms that matter most. I also have experience building brands' domain authority through backlinks and guest post partnerships.

Leadership

Mentoring writers and building successful teams has been the highlight of my career. I belive in a democratic leadership philosophy, where my team is empowered to make decisions and feels comfortable sharing ideas openly. I enjoying building processes and laying the groundwork to make my team successful.

Recommendations

Resume

10+ Years of Experience

Experience

2018 - Current
Zipwhip

Director, Content Marketing

I was hired to build and scale Zipwhip's first content marketing function to grow organic traffic, generate leads and move folks down the funnel. I hired a full team, built a content marketing strategy and established processes for efficient content creation, including regular content planning, an editorial calendar, writing guidelines and more. Here's what my team accomplished in ~2.5 years:

  • 10 e-books, which drove more than 15,000 downloads (leads)
  • 325+ blog posts, which accounted for more than 1.3 million page views and increased monthly organic traffic of more than 700%
  • 42 webinars with 6,800 registrants
  • 36 podcast episodes featuring our CMO and special guests
  • 50 videos to educate and drive brand awareness
  • I also wrote copy for the Zipwhip website, nurture email campaigns, events, digital ads, e-commerce flow, in-app product walkthroughs and more
2015 - 2018
Redfin

Writer & Managing Editor

While at Redfin, I was responsible for writing and editing blog content to drive traffic, create leads and build brand awareness. Through search-optimized evergreen content and timely data-driven reports, I helped increase Redfin's annual blog traffic by 130%, from 1.9 million visitors to 4.4 million. I also helped create content for Redfin's Homebuying and Selling Guides, which generated more than $300,000 in revenue in the first year and a half. Additional responsibilities included:

  • Copy editing and publishing all content on Redfin Real-Time
  • Conceptualizing and writing content using Redfin housing data
  • Managing Redfin Real-Time's editorial calendar and content production
  • Providing best practices to make the team more successful
  • Monitoring trending news and working with team to cover when relevant
  • Compiling monthly blog traffic and conversion reports to gauge content performance
  • Compiling a weekly Blog Digest to go out to Redfin's large distribution list
  • Identifying and on-boarding syndication partners
  • Identifying and recruiting guest contributors/content partners
  • Testing out new content types for increased engagement
  • Recording and editing podcasts with Redfin executives
  • Monitoring and tracking Redfin media coverage
  • Running Redfin's social media and managing budget
2013 - 2015
SheKnows Media

Lead Editor

I helped build and scale the largest community of female content creators in the world, at the time. The Experts Among Us community generated thousands of pieces of unique content, driving high-volume traffic to SheKnows and opening us to new advertising opportunities. Responsibilities included:

  • Moderated all applications that came in for the Experts Among Us program
  • Managed relationships with all existing Experts (including partners and celebs) – assigning articles, reviewing pitches, etc.
  • Approved and published all Experts content
  • Wrote copy for, and HTML coded, a weekly “What’s Hot” newsletter to go out to the entire Experts distribution list
  • Wrote and coded a weekly assignment email that aligned with editorial themes and trending news
  • Compiled Experts traffic reports using Google Analytics to evaluate performance of content
  • Conducted training webinars for new Experts that included training on the CMS, reviewing editorial guidelines and upcoming events, etc.
  • Maintained the Experts landing page: Selected and updated Featured Experts monthly, chose content for the carousel and wrote catchy copy to promote each article
  • Worked closely with our PR team to get Experts content placed on other websites and offer them up for media opportunities

Education

2008-2011
University of Arizona

Bachelor of Arts, Journalism

I honed my editing skills as the copy editor of our school paper, The Arizona Daily Wildcat, and reported on the environment beat for Arizona's oldest newspaper, The Tombstone Epitaph.

Content Marketing Skills

Copywriting

100%

Content strategy

95%

Leadership

80%

WordPress

90%

Google Analytics & Search Console

90%

SEO Skills

On-page SEO

95%

Keyword research

85%

Backlink strategy & reporting

90%

Technical SEO

60%

SEM Rush

85%

Ahrefs

85%

Portfolio

My Works
Email Header Copy: Customer Digest

Email Header Copy: Customer Digest

Email & ad copy
Email Header Copy: Customer Service E-book

Email Header Copy: Customer Service E-book

Email & ad copy
Email Header Copy: The Ultimate Guide to Texting

Email Header Copy: The Ultimate Guide to Texting

Email & ad copy
E-book: The Ultimate Guide to Texting Your Customers

E-book: The Ultimate Guide to Texting Your Customers

E-books
E-book: The 2021 State of Texting

E-book: The 2021 State of Texting

E-books
Video Script: ConText Event

Video Script: ConText Event

Video scripts
ConText Day 1: Highlights From Our Virtual Texting Summit

ConText Day 1: Highlights From Our Virtual Texting Summit

Blog posts
Video: Key Email Insights for Businesses

Video: Key Email Insights for Businesses

On-camera work
Promo Video: The Ultimate Guide

Promo Video: The Ultimate Guide

On-camera work, Video scripts
E-book: Why Your Customers Don’t Answer the Phone Anymore

E-book: Why Your Customers Don’t Answer the Phone Anymore

E-books
Display Ad: Email E-book

Display Ad: Email E-book

Email & ad copy
Display Ad: Email E-book

Display Ad: Email E-book

Email & ad copy
Report: COVID-19 Reveals the Importance of Texting During Global Crises

Report: COVID-19 Reveals the Importance of Texting During Global Crises

Blog posts
Blog Post: How to Use Texting Automation to Reach Customers With Important Updates During COVID-19

Blog Post: How to Use Texting Automation to Reach Customers With Important Updates During COVID-19

Blog posts
Blog Post: Add Zipwhip to Any CRM or Business App with Our New Embeddable Texting Widget

Blog Post: Add Zipwhip to Any CRM or Business App with Our New Embeddable Texting Widget

Blog posts
E-book: The 2020 State of Texting

E-book: The 2020 State of Texting

E-books
E-book: Why Your Customers Don’t Read Your Emails Anymore

E-book: Why Your Customers Don’t Read Your Emails Anymore

E-books
Blog Post: Bay Area Music Teacher Wins Bidding War With Heartfelt Rendition of “Our House”

Blog Post: Bay Area Music Teacher Wins Bidding War With Heartfelt Rendition of “Our House”

Blog posts
Blog Post (Ghostwritten): Want to Be Paid Fairly? Join a Tech Company with More Women Executives

Blog Post (Ghostwritten): Want to Be Paid Fairly? Join a Tech Company with More Women Executives

Blog posts
Blog Post: The Wage Gap is Following Women Into Homeownership

Blog Post: The Wage Gap is Following Women Into Homeownership

Blog posts

Contact

Get in Touch

206-475-4109

Seattle, WA

nataliem.schwab@gmail.com

Freelance available

Let's chat