Natalie Schwab

Content marketing leader

Copywriter

SEO strategist

I have more than a decade of experience crafting, editing and managing content to help businesses increase their web traffic, drive high-quality leads, build brand awareness and acquire new customers.

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What I Do

Copywriting

I've crafted copy for a multitude of communications and marketing campaigns, including digital ads, promotional emails, web pages, video scripts, in-app tools, e-commerce checkout and more. I'm a logophile to my core!

Content Strategy

I build content marketing strategies that drive organic traffic, generate quality leads and improve brand awareness. I believe in quality over quantity and have a knack for identifying efficient topics that help businesses achieve their goals with fewer resources.

SEO

I've been writing and optimizing content for search for more than a decade. Using strategic topic generation and keyword research, I help brands rank #1 for the terms that matter most. I also have experience building brands' domain authority through backlinks and guest post partnerships.

Leadership

Mentoring writers and building successful teams has been the highlight of my career. I belive in a democratic leadership philosophy, where my team is empowered to make decisions and feels comfortable sharing ideas openly. I enjoying building processes and laying the groundwork to make my team successful.

Recommendations

I worked with Natalie for nearly three years at Redfin. She is extremely organized, reliable and professional. But beyond that, she is a great writer and extremely creative. She worked magic across various teams, and earned the respect of executives and engineers alike.

Jani Strand

General Partner, Perch Partners

Natalie is an excellent writer and editor, but her talent doesn't stop there. She is able to set strategic goals for content, develop metrics to track the success of that content, and continually optimize based on results. Thanks to Natalie, we grew our revenue, traffic and social media followers, and increased brand awareness and loyalty.

Christin Camacho

Director of Marketing & Comms, LevelTen Energy

Natalie is someone you want in your corner. During my time at Zipwhip, she consistently found exciting opportunities for me to develop my skills, took the time to teach me SEO and data analysis and always encouraged my ideas. Natalie’s commitment to her team, strategic mind and work ethic gave me full confidence in her leadership.

Rehana Asmi

Digital Marketing Manager, Neal Analytics

Natalie was a real joy to work with and a major contributor to a positive office culture. While she was here, we strove to cultivate a culture of excellence, and she was no small part. She was effective, efficient and a perfectionist where her work was concerned.

Marcus Krieg

President, WireBuzz

Resume

10+ Years of Experience

Experience

2018 - Current

Zipwhip

Director, Content Marketing

I was hired to build and scale Zipwhip's first content marketing function to grow organic traffic, generate leads and move folks down the funnel. I hired a full team, built a content marketing strategy and established processes for efficient content creation, including regular content planning, an editorial calendar, writing guidelines and more. Here's what my team accomplished in ~2.5 years:

10 e-books, which drove more than 15,000 downloads (leads)
325+ blog posts, which accounted for more than 1.3 million page views and increased monthly organic traffic of more than 700%
42 webinars with 6,800 registrants
36 podcast episodes featuring our CMO and special guests
50 videos to educate and drive brand awareness
I also wrote copy for the Zipwhip website, nurture email campaigns, events, digital ads, e-commerce flow, in-app product walkthroughs and more

2015 - 2018

Redfin

Writer & Managing Editor

While at Redfin, I was responsible for writing and editing blog content to drive traffic, create leads and build brand awareness. Through search-optimized evergreen content and timely data-driven reports, I helped increase Redfin's annual blog traffic by 130%, from 1.9 million visitors to 4.4 million. I also helped create content for Redfin's Homebuying and Selling Guides, which generated more than $300,000 in revenue in the first year and a half. Additional responsibilities included:

Copy editing and publishing all content on Redfin Real-Time
Conceptualizing and writing content using Redfin housing data
Managing Redfin Real-Time's editorial calendar and content production
Providing best practices to make the team more successful
Monitoring trending news and working with team to cover when relevant
Compiling monthly blog traffic and conversion reports to gauge content performance
Compiling a weekly Blog Digest to go out to Redfin's large distribution list
Identifying and on-boarding syndication partners
Identifying and recruiting guest contributors/content partners
Testing out new content types for increased engagement
Recording and editing podcasts with Redfin executives
Monitoring and tracking Redfin media coverage
Running Redfin's social media and managing budget

2013 - 2015

SheKnows Media

Lead Editor

I helped build and scale the largest community of female content creators in the world, at the time. The Experts Among Us community generated thousands of pieces of unique content, driving high-volume traffic to SheKnows and opening us to new advertising opportunities. Responsibilities included:

Moderated all applications that came in for the Experts Among Us program
Managed relationships with all existing Experts (including partners and celebs) – assigning articles, reviewing pitches, etc.
Approved and published all Experts content
Wrote copy for, and HTML coded, a weekly “What’s Hot” newsletter to go out to the entire Experts distribution list
Wrote and coded a weekly assignment email that aligned with editorial themes and trending news
Compiled Experts traffic reports using Google Analytics to evaluate performance of content
Conducted training webinars for new Experts that included training on the CMS, reviewing editorial guidelines and upcoming events, etc.
Maintained the Experts landing page: Selected and updated Featured Experts monthly, chose content for the carousel and wrote catchy copy to promote each article
Worked closely with our PR team to get Experts content placed on other websites and offer them up for media opportunities

Education

2008-2011

University of Arizona

Bachelor of Arts, Journalism

I honed my editing skills as the copy editor of our school paper, The Arizona Daily Wildcat, and reported on the environment beat for Arizona's oldest newspaper, The Tombstone Epitaph.